ALTHEA
Brand Identity, Ad Posters and Editorial Design
Althea is a digital magazine for women fitness. It is a quarterly magazine created for women of all ages who are interested in strength training as a lifestyle choice. The aim of this magazine is to encourage women to give lifting a try regardless of their Age, Shape or Size; and benefit from all the positive physical, emotional and psychological wellbeing that strength training offers.
As the designer in this project I created the logo and brand of Althea along with the full first issue. It was important for the magazine to have a bold yet feminine touch to it. The colour palette was chosen keeping that in mind. I used the font Sage for the logo which I tweaked to fit the perfect look for the magazine.
