![](https://freight.cargo.site/t/original/i/d6197a2cb86dc2b1a7b86b51f220616d944520dbe4d525f1684b8087369fe485/Identity---Look---Natural-Language-Translation-Mission-07.png)
![](https://freight.cargo.site/t/original/i/da60549fac06af677a9758f9cbdd379b1431fcd59c2060ac593b6308fe73b9e2/Identity---Look---Natural-Language-Translation-Mission-08.png)
![](https://freight.cargo.site/t/original/i/d9ed4b10516a815ec9ce3fd5572dfc98c7347cbf2caab31925ac1d57b6eeaf0f/Identity---Look---Natural-Language-Translation-Mission-09.png)
![](https://freight.cargo.site/t/original/i/e9c3e9bc627796ebc80af4dabab264bf610c142e69545dfc414727cdce19feca/Identity---Look---Natural-Language-Translation-Mission-10.png)
NATIONAL LANGUAGE TRANSLATION MISSION
Brand Identity and campaign design
![](https://freight.cargo.site/t/original/i/8af2a75c5983fc283415013947e30c16a9180bd43c46547828c13ffae689adea/Invest-India---Stickers_31.5x16cm-01.png)
The ‘Natural Language Translation’ mission of the PM-STIAC aims to make opportunities and progress in science and technology accessible to all in their mother tongue.
Objective-
Through this mission, it is envisaged to provide technology solutions for speech recognition, translation and text-to-speech using Artificial Intelligence and Machine learning tools.
Using a combination of machine and human translation, the mission aims at enabling access to teaching and research material bilingually – in English and one’s native Indian language.
Through this mission, it is envisaged to provide technology solutions for speech recognition, translation and text-to-speech using Artificial Intelligence and Machine learning tools.
Using a combination of machine and human translation, the mission aims at enabling access to teaching and research material bilingually – in English and one’s native Indian language.
![](https://freight.cargo.site/t/original/i/cc8f5f9443968549358b1a2d8bb73f71b74e8a40564ddf728447406f41989b42/Identity---Look---Natural-Language-Translation-Mission-11.png)
![](https://freight.cargo.site/t/original/i/15463d18721d567e72ae459fcc9e9e09bd88b55d18dc59998a8c8dcf823282b6/Identity---Look---Natural-Language-Translation-Mission-12.png)
![](https://freight.cargo.site/t/original/i/0cd0326d3fdebd7001676c2fa7a7329308af5e01bac6de1915720d975b4e5bbf/Identity---Look---Natural-Language-Translation-Mission-13.png)
Concept:
The design langauge draws a bridge between technology and languages.
The translation is shown through english letters and the 3 most common native languages in India- Hindi, Urdu and Tamil.
The simple design that represents the various languages communicates directly to people about the objective of the campaign.
The graph-like design langauge represents the quick electric process of translation through humans and machine learning from English to the relevant langauge.
The design langauge draws a bridge between technology and languages.
The translation is shown through english letters and the 3 most common native languages in India- Hindi, Urdu and Tamil.
The simple design that represents the various languages communicates directly to people about the objective of the campaign.
The graph-like design langauge represents the quick electric process of translation through humans and machine learning from English to the relevant langauge.
![](https://freight.cargo.site/t/original/i/eb98aa8fa752d739473c014d9b2069111cfa83100c7b370e6adc1600724d1a17/Identity---Look---Natural-Language-Translation-Mission-01.jpg)
![](https://freight.cargo.site/t/original/i/6ea0d210c465d5ef8378abec1972ae86d99a7fe258bc75f0605dd723d862a2a1/Identity---Look---Natural-Language-Translation-Mission-06.jpg)
![](https://freight.cargo.site/t/original/i/001f7711c8fcffb0d996edd4d99949228b02df08bc636960958fd4d3ba3bc391/Identity---Look---Natural-Language-Translation-Mission-05.jpg)
![](https://freight.cargo.site/t/original/i/5e0651e0535bf414ff4e7e12a508956cf0e5a38c405cbb337287d88d69613dba/Free-Roadside-Advertising-Billboard-Mockup.jpg)
Badges and tote bags are distributed as a part of the campaign to spread awareness and excitement!
![](https://freight.cargo.site/t/original/i/14b639eb4f00740e0061af07425a58e6cb960fd553aad187fb58498c4470d984/tote.png)
![](https://freight.cargo.site/t/original/i/2999966a9ca1a8f978d532cda2ec6149fecae1c66bb17cc7a430f5ebd0d26ea4/sublimated-tote-bag-mockup-featuring-a-couple-eating-street-food-m30308.png)
![](https://freight.cargo.site/t/original/i/3d5c066e2bc184bbfae8f0c93dc580f6e055287231ed760aa93bdffa0047f47a/b.jpg)
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![](https://freight.cargo.site/t/original/i/3eda065f303ec6084ed3661fb24629bf65b3703074b55c28ac2b44fdff0466c7/c.jpg)