WANDERLUST:
call of a city
Wanderlust is a research compendium on the psychology behind the desire to travel and the recent trend of cities turning into brands.
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The concept behind the design of the book is to give a travel journal look with an interactive feel to it. Through my research I penned down various reflections and included them as footnotes or marginal notes to give it a personal touch. The typeface was decided keeping this in mind. I even used some of my travel pictures which were taped in the book in a rough journal manner. A few pages have illustrations on them done by various artists to give it a colourful and the artistic touch. The openable note cards inside have famous quotes that help the reader to relate and reflect more on the subject.
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Photography
What made this research project personal was that a lot of the photographs were from my own travels. The variety of places and compositions made the journal feel very wholesome and colourful.
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Through this research, I had many reflections about trends, psychology and the branding of a city. It was really interesting to see the relationship between branding and a place. Some of my insights are mentioned below.
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